Social Media Strategy

The Short and Skinny.

Based on recent research carried out by Bellerophon Media, this report was conducted on behalf of Front Steps (formerly Capitol Area Homeless Alliance) and ARCH( the Austin Resource Center for the Homeless.) These organizations rely on the donations of patrons to their cause in order to provide services for the homeless. Because of the reliance on donations for their day-to-day operations, these organizations have a deep-seated interest in community opinion. Upon finishing the study, we found that due to the limited budgets in place for the clients in question combined with the lack of donations coming in from the younger, 18-25 population.

The low advertisement budget of our client makes the use of social media techniques a good fit for the particular situation, also keeping in mind that the more youthful donor is likely to visit such sites and programs if offered up within their spectrum of virtual attention.

Twitter, Facebook, WordPress, and a custom-designed app were chosen as effective means to help our clients out with exposure to a younger set of donors, which could lead to more money to invest in larger, more expensive digital and traditional campaigns.

Integration is key, as tying it all together is really what sets a good campaign apart from a poorly-constructed one.

My fake company, Bellerophon Media “won” this contract after doing such a good job researching for them…


A quick video of a weekend!

Here in this video is one of the more veteran fighters in our local group, a man named Robert du Bray, a ranking centurion. He fights it out at a recent tournament with Duke Kein, a very highly respected fighter.



Slideshow for blog

This is a quick slideshow.

Vodpod videos no longer available.

Slideshow for pain blog, posted with vodpod

A Long Tail?

So, after reading through the initially boring “Long Tail” article from Wired online ( I found it to be somewhat of an interesting read. The author does kind of go off on little hippie-rants about fighting the industry and what not, but the viewpoint is something to be talked about. The idea here is that to be successful in the new digital economy, one has to provide diversity of content, both popular and not in order to be truly successful. This is backed up and supported by several cases of failed companies that did not do things right, and, on the other end, highly successful businesses like Amazon and Netflix, both of which are outstandingly effective at what they do.

This kind of applies to PR in that one has to know their audience in order to present the correct kind of content to one’s customers. If you try to sell just snow to eskimos, you will fail, but if you sell snow and whale blubber, you will get a sale, possibly with crossover.

Interesting read.

My App Idea…

So, because I am constantly beset with problems trying to get up in the morning, I decided to come up with the most personalized alarm clock app I’ve ever seen…if someone else has already come up with this…my bad! Since hearing the same old alarm everyday leads one to just hit it and turn it off, I decided to include a voice recorder so you can wake yourself up and explain to yourself all the things you have to do today and why you need to get yourself up….kinda like having mom there.

Check it out!

SXSW has interactive panels…I’m going to look at some for great justice!

So the SXSW trendy crowd is out for blood. It just so happens that there are some cool topics being brought up on their website in interactive panel form…curious, maybe? I wasn’t really, but I decided to check it out just for the fun of it, but mostly for a grade in our Social Media class!

As I browsed through the seemingly endless list of accepted panels put in place by the committees and found a couple I thought were pertinent to the mainstream user of technology and what not. The first I stopped at was a panel found here( that talked about the inherent issues with creating an application or game specifically for the mobile platforms of today.  The panel was a bit brief, but I think it brought up some key questions that really ought to be asked in regards to the actual market for social media and its development process.

Another interesting panel ( highlighted the effects of exposing others to get your own brand seen and built. The idea was interesting, as one usually thinks of building ones brand as more of a selfish-natured affair. Worth a read…

Last but not least, unless you are a trendy person and can’t be bothered like most of the people who voted on these panels, there is a poorly-edited, but altogether interesting panel about the rapid rise and plateau of online and social media, what they did right and wrong, and how to avoid their mistakes. You can check it out here (

That wraps it up for me, at least as far as SXSW goes *shudder*….now on to more unusual affairs…

Digital Vengeance

Or maybe not…Hi, my name is Jordan McRae, resident of New Braunfels, Texas, and I decided to start a blog today. I enjoy hitting people with sticks as well as more cultured affairs like the raising of saltwater coral and the study of Gothic armor. This blog will be reviews of random stuff and things that are around me and part of my life. Sound boring? You might be surprised…

Off into the digital high-grass!

Oh look! Medieval stuff!