Social Media Strategy

The Short and Skinny.

Based on recent research carried out by Bellerophon Media, this report was conducted on behalf of Front Steps (formerly Capitol Area Homeless Alliance) and ARCH( the Austin Resource Center for the Homeless.) These organizations rely on the donations of patrons to their cause in order to provide services for the homeless. Because of the reliance on donations for their day-to-day operations, these organizations have a deep-seated interest in community opinion. Upon finishing the study, we found that due to the limited budgets in place for the clients in question combined with the lack of donations coming in from the younger, 18-25 population.

The low advertisement budget of our client makes the use of social media techniques a good fit for the particular situation, also keeping in mind that the more youthful donor is likely to visit such sites and programs if offered up within their spectrum of virtual attention.

Twitter, Facebook, WordPress, and a custom-designed app were chosen as effective means to help our clients out with exposure to a younger set of donors, which could lead to more money to invest in larger, more expensive digital and traditional campaigns.

Integration is key, as tying it all together is really what sets a good campaign apart from a poorly-constructed one.

My fake company, Bellerophon Media “won” this contract after doing such a good job researching for them…


Ways to maim people, Hussar-style!: The Mace

It’s nice to be back at school and talking about my favorite eastern-European horsemen again! Today’s subject is the ancient, brutal mass-weapon known as the mace.

The Hussar of the late medieval period was known to carry an arsenal of weapons on their person at any time in combat. Each death-dealing device generally had a specialized use and situation in mind. The mace is an ancient weapon, perhaps one of the original weapons from the beginning of mankind. It is literally a reinforced club meant for smashing things…usually peoples various vital areas. Now smashing is a very generic term, but it pretty much describes what a mace is used for at it’s very core.

During the time period of the early Hussar, the mace was one of, if not the most popular weapon in eastern Europe, a product of the trend towards heavy plate armor. The thing about plate armor is that a cutting weapon such as a sword will have an incredibly difficult time penetrating it. To damage the man inside, you need to apply percussive force strong enough to damage the internal organs through the wonderful fluting and creasing that gave gothic plate it’s strength. A mace will do exactly this, it’s heavy metal head more or less giving the unfortunate person inside an organ-damaging concussion, as well as crumpled metal armor, which would impede the functioning of the person inside. Think about getting hit with a metal baseball bat while wearing a thin cooking pot over your head and you get the idea. Now multiply the force by several fold, factoring in the Hussar striking from a horse moving 35mph. Painful ending? Guaranteed.

The mace was a simply devastating weapon…there’s a reason why the Hussar used it.

A quick video of a weekend!

Here in this video is one of the more veteran fighters in our local group, a man named Robert du Bray, a ranking centurion. He fights it out at a recent tournament with Duke Kein, a very highly respected fighter.



How to maim people Hussar-style: The Sabre


Continuing this series of the fantastic things that Hussars had to kill people, we move now to the sabre.  The cavalry sabre, as used by the early Hussars, was a single-edged sword with a crescent-shaped blade, curving back towards the user, it’s origins being middle-eastern. The tip was quite sharp, but was not the primary useful surface of the weapon. Rather, the blade itself was used from horseback to slash the fronts and backs of the necks of infantry passing below the Hussar. The curved blade made this slicing action easy to perform as the force of the blade was concentrated on a smaller section of the sword at once, effectively multiplying the power of the strike.

The horseman’s hand was relatively unprotected, the distinctive curled quillions merely stopping a pole or sword from riding down onto the rider’s hand, leaving the fingers and back of the hand exposed. Later derivatives of this weapon became the standard cavalry weapon for close-quarters combat all the way up to modern day.

Slideshow for blog

This is a quick slideshow.

Vodpod videos no longer available.

Slideshow for pain blog, posted with vodpod

A Long Tail?

So, after reading through the initially boring “Long Tail” article from Wired online ( I found it to be somewhat of an interesting read. The author does kind of go off on little hippie-rants about fighting the industry and what not, but the viewpoint is something to be talked about. The idea here is that to be successful in the new digital economy, one has to provide diversity of content, both popular and not in order to be truly successful. This is backed up and supported by several cases of failed companies that did not do things right, and, on the other end, highly successful businesses like Amazon and Netflix, both of which are outstandingly effective at what they do.

This kind of applies to PR in that one has to know their audience in order to present the correct kind of content to one’s customers. If you try to sell just snow to eskimos, you will fail, but if you sell snow and whale blubber, you will get a sale, possibly with crossover.

Interesting read.

Ways to maim people, Hussar-style!: The koncerz

So, as promised, I’ve returned to talk about another of the Hussars’ sick, twisted, highly effective weapons. Today, I wanna talk about the ugly duckling of the family, the historically unimportant koncerz!

The koncerz was more or less a four- to five-foot-long “sword”(really more like a spike, as there were no traditional cutting, hacking, or slashing edges…) employed by light cavalry of the day in order to equalize the riders’ chances against more heavily armored opponents(seeing a trend yet?) The grip had a small amount of protection over the fingers on some types, it’s closed nature providing a solid handhold for the user. Think of a 5-ft metal shishkebob skewer and you pretty much have the koncerz down.  The thin and sharp tip of the weapon could easily run through men in the thickest of chainmaille, had little problem with brigandines and jacks of plate and would just stick into most thin plate armor, it’s velocity from horseback providing extreme pressure at it’s tapered tip. The horseman would abandon the weapon in his target once “stuck,” making it a one-time use weapon per battle.

Effective? You betcha! Now….who wants barbecue?

My App Idea…

So, because I am constantly beset with problems trying to get up in the morning, I decided to come up with the most personalized alarm clock app I’ve ever seen…if someone else has already come up with this…my bad! Since hearing the same old alarm everyday leads one to just hit it and turn it off, I decided to include a voice recorder so you can wake yourself up and explain to yourself all the things you have to do today and why you need to get yourself up….kinda like having mom there.

Check it out!

Ways to maim people, Hussar-style!: The Horseman’s Pick

Well, ladies and gentlemen, boys and girls! Welcome to my new series which will detail the many and varied ways Hussars took care of problems(read:people) on the battlefield! I enjoyed writing about the flamberge so much, I’ve decided to do a whole set on the topic. Anywho…

The Horseman’s Pick was a special variant of the classic warhammer, a weapon popular in its own right in the Gothic era, where even the lowliest of professional soldiers was apt to have at least a coat of plates(a cloth jacket with metal plates riveted inside) to protect them. Everyone had armor, and swords were no longer an effective means of killing a man, its slashes and hacks ineffective against the masterfully fluted and creased plate armor appearing on the battlefield. The horseman’s pick was designed specifically to defeat this armor.

The basic horseman’s pick is a shaft(wooden or metal) with a metal hammerhead and a metal spike running the opposite side. The hammerhead could inflict massive blunt trauma to a man, even through the thickest of armor. As any football player can tell you, the pads and what not will not protect you from a concussion and that is exactly what the hammer side did to someone. Woe to the man who found himself without armor in the face of this weapon(think carpenters hammer to watermelon and you begin to get the idea!)

The spike side was the truly nasty end of the weapon, though, as it was fully capable of piercing even the strongest of plate armor, burying it’s point deep inside of the target’s body. This penetration was the weapons best quality and its worst, as often times the spike would get stuck in the victim’s body, rendering the weapon useless. The spike also did not normally kill a man outright; although massive bleeding and internal punctures were bound to happen, there simply was not enough trauma from the spike to kill a man unless a critical organ (brain, heart) was struck.

Having recreated this weapon in rattan, I’ve had the pleasure of using it against other people and I have some observations to make. The pick is very unwieldly in a close combat situation, quite unlike its warhammer brethren, which are fast, light, and brutal. I repeatedly found myself telegraphing my moves to my opponents(partially my own fault) because of the weight centered around the head. However, if you can land a shot, the effect is absolutely devastating. Even in padded rattan, the mass of the weapon does its job and knocks the target absolutely silly. This heaviness in its blows can be used to tire out an opponent who has suddenly found themselves really NOT wanting to get hit with the weapon. One might say it inspires fear in your opponent, which, to a certain type of fighter, is true.

That’s it for today, folks, come back next time, where I will review another of the fine weapons of the Hussar!

SXSW has interactive panels…I’m going to look at some for great justice!

So the SXSW trendy crowd is out for blood. It just so happens that there are some cool topics being brought up on their website in interactive panel form…curious, maybe? I wasn’t really, but I decided to check it out just for the fun of it, but mostly for a grade in our Social Media class!

As I browsed through the seemingly endless list of accepted panels put in place by the committees and found a couple I thought were pertinent to the mainstream user of technology and what not. The first I stopped at was a panel found here( that talked about the inherent issues with creating an application or game specifically for the mobile platforms of today.  The panel was a bit brief, but I think it brought up some key questions that really ought to be asked in regards to the actual market for social media and its development process.

Another interesting panel ( highlighted the effects of exposing others to get your own brand seen and built. The idea was interesting, as one usually thinks of building ones brand as more of a selfish-natured affair. Worth a read…

Last but not least, unless you are a trendy person and can’t be bothered like most of the people who voted on these panels, there is a poorly-edited, but altogether interesting panel about the rapid rise and plateau of online and social media, what they did right and wrong, and how to avoid their mistakes. You can check it out here (

That wraps it up for me, at least as far as SXSW goes *shudder*….now on to more unusual affairs…

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Oh look! Medieval stuff!